A tour of Italy's Motor Valley, where art, engineering, and a passion for cars come alive at every turn.
Embark on the trip of your dreams.
Alfa Romeo, Ferrari, Lamborghini, Maserati, Pagani, Ducati, and Fiat Heritage HUB museums. Pagani, Lamborghini, Maserati, and Ducati factories. Visit to the National Automobile Museum and design centers.
Drive a Ferrari, Lamborghini, Porsche, or Mercedes-AMG at Monza/Vairano—all-inclusive package for 3 laps. Drive at Imola/Mugello—all-inclusive package for 3 laps. Drive a Ferrari on the street circuit in Maranello.
Over 1,000 km through Italy’s Motor Valley in exclusive Mercedes-Benz shuttles. Cities visited: Milan, Modena, Maranello, Bologna, and Turin.
*Please inquire about tickets for the F1 Grand Prix at Imola; availability varies by date
Milan, Turin, Modena, Maranello, and Bologna
Motor Valley at its finest. Routes that connect history, innovation, and automotive tradition in northern Italy.
4-star hotels, including breakfast and transfers
All you have to do is drive and enjoy your Italia Petrolhead Tour experience. We'll take care of the rest.
12 days / 11 nights
A comprehensive tour that lets you experience Italy from the inside, combining culture, speed, and unique landscapes.
Museums
Ferrari, Pagani, Lamborghini, Maserati, Alfa Romeo, Ducati, the National Automobile Museum, and the Fiat Historic Center.
Handling
Drive a Ferrari or Lamborghini on circuits like Monza, Imola, Mugello, or Vairano, and experience driving in Maranello.
Design
Design studios such as Pininfarina and/or Bertone, where the identity of major Italian brands is created.
Factories
Access to the factories of Pagani, Maserati, Lamborghini, and/or Ducati, where some of the world’s most coveted cars are built.













Discover every stage of the journey—
, cities, tours, and experiences included.
[ Day 1 ]
ARRIVAL IN MILAN
Airport-to-hotel transfer in our Mercedes-Benz shuttle.
Passenger arrival and welcome dinner
[ Day 2 ]
MILAN
Visit to the Alfa Romeo Museum.
[ Day 3 ]
TRACK EXPERIENCE
Drive a supercar at Monza/Vairano. Ferrari, Lamborghini, Mercedes-AMG, or Porsche—they're all included!
[ Day 4 ]
MODENA
Visit to the Enzo Ferrari Museum and Panoramic Tour of Fiorano
[ Day 5 ]
MARANELLO
Ferrari Urban Driving Experience.
Visit to the Ferrari Museum in Maranello.
[ Day 6 ]
BOLOGNA
A visit to Horacio Pagani's studio, museum, and factory
[ Day 7 ]
BOLOGNA
Tour of the Lamborghini Museum and Factory
[ Day 8 ]
BOLOGNA
Visit to the Maserati museum/factory and the Ducati museum/factory
[ Day 9 ]
TRACK EXPERIENCE
Drive a supercar at Imola or Mugello. Ferrari, Lamborghini, Mercedes-AMG, or Porsche—it’s all included!
[ Day 10 ]
LIGURIA
A Day Off on the Ligurian Coast: Beach, Relaxation, and Fine Dining
[ Day 11 ]
TURIN
Visit to the Fiat Heritage HUB, the National Automobile Museum, and Pininfarina.
Farewell dinner (included).
[ Day 12 ]
FAREWELL
Airport transfer in our Mercedes-Benz shuttle.
End of the tour.
[ Day 1 ]
ARRIVAL IN MILAN
Airport-to-hotel transfer in our Mercedes-Benz shuttle.
Passenger arrival and welcome dinner
[ Day 2 ]
MILAN
Visit to the Alfa Romeo Museum.
[ Day 3 ]
TRACK EXPERIENCE
Drive a supercar at Monza/Vairano. Ferrari, Lamborghini, Mercedes-AMG, or Porsche—they're all included!
[ Day 4 ]
MODENA
Visit to the Enzo Ferrari Museum and Panoramic Tour of Fiorano
[ Day 5 ]
MARANELLO
Ferrari Urban Driving Experience.
Visit to the Ferrari Museum in Maranello.
[ Day 6 ]
BOLOGNA
A visit to Horacio Pagani's studio, museum, and factory
[ Day 7 ]
BOLOGNA
Tour of the Lamborghini Museum and Factory
[ Day 8 ]
BOLOGNA
Visit to the Maserati museum/factory and the Ducati museum/factory
[ Day 9 ]
TRACK EXPERIENCE
Drive a supercar at Imola or Mugello. Ferrari, Lamborghini, Mercedes-AMG, or Porsche—it’s all included!
[ Day 10 ]
DAY OFF
A Day Off on the Ligurian Coast: Beach, Relaxation, and Fine Dining
[ Day 11 ]
TURIN
Visit to the Fiat Heritage HUB, the National Automobile Museum, and Pininfarina.
Farewell dinner (included).
[ Day 12 ]
FAREWELL
Airport transfer in our Mercedes-Benz shuttle.
End of the tour.
Everything you need to know before you set off on your trip.
What does the tour include? + -
The tour includes all hotel accommodations with breakfast, all transfers, all activities described in the itinerary, and the welcome and farewell dinners.
What is not included in the tour? + -
The tour does not include airfare, the mandatory medical insurance required to enter Europe, or lunches and dinners (except for the welcome and farewell dinners).
How do we get around? + -
Transfers are provided in vans that seat 8 or 9 passengers.
Can I join the tour halfway through? + -
For logistical reasons, we usually don't, but we can consider it on a case-by-case basis.
Can I customize the trip? + -
On our regular tours, yes, through the upgrades we offer for each activity. To customize the itinerary and enjoy a 100% personalized experience, you must book an exclusive tour for your private group.
Are there any discounts available for the trip? + -
Yes, if you book six months in advance, you’ll receive a 5% discount. We also offer special rates for private groups.
How much will I spend on meals? + -
We recommend budgeting about 50 euros per day for lunch and dinner.
What language is the tour conducted in? + -
The tour is in Spanish. Only some of the factory tours may be in English.
EXCELLENT Based on 39 reviews Posted on TripAdvisor Gustavo BMay 28, 2026Verified Italia Petrolhead Tour Mercedes-Benz Argentina 🇦🇷 An incredible trip full of excitement and unique experiences—highly recommended, as there were 32 of us from the Mercedes-Benz Juan Manuel Fangio Club in Argentina! They took great care of us—everything was top-notch, with a strong commitment to ensuring everything went exactly as planned, and it did… This is our second tour, and next year we’re going for more! Highly recommended—polite, attentive, and above all, reliable, which is no small feat these days… Best regards, and keep organizing more tours so we can gain more experiences and keep getting better every day! GBPosted on TripAdvisor Gabriel LMay 28, 2026Verified Discover Italian Design An excellent trip—it met all our expectations, and above all, the organizers delivered on everything they promised and more. I would definitely recommend it.Posted on TripAdvisor Guillermo AMay 28, 2026Verified Monza Circuit An excellent experience—the organization was top-notch. Highly recommended!!!!!Posted on TripAdvisor Rodrigo SMay 28, 2026Verified It exceeded expectations A great experience—we did lots of activities. Everything was top-notchPosted on TripAdvisor Jorge PMay 28, 2026Verified A unique experience in Italy, thanks to the professionals who organized a trip we’ll never forget An unforgettable experience. Highly recommendedPosted on TripAdvisor Jorge PMay 28, 2026Verified An outstanding experience We were welcomed and treated exceptionally well.Posted on TripAdvisor Gaston PMay 28, 2026Verified Excellent Everything was great. Very professionalPosted on TripAdvisor Alejandro AMay 27, 2026Verified A must-see for car lovers It’s a unique, personalized experience, run by the owners themselves, with attention to every detail. Don’t miss it!!Posted on TripAdvisor Toni CMay 26, 2026Verified If you love cars: don't miss this!! This is my second tour with them—Germany 2025 and Italy 2026. Everything was excellent!!! Highly recommendedPosted on TripAdvisor Flyer60109939124May 26, 2026Verified Friendship, Cars, Good Food, and Fun An unforgettable experience! Everything was organized professionally, down to the last detail. Top-notch quality and the best service. You’re already part of our group of friends—thank you so much, guys! I can’t wait to go on another trip with you! I wish you all the best!! You deserve it. Daniel D’Amelio

